Navigating the retail industry during a pandemic is undoubtedly challenging, and Gym+Coffee is no exception. As a brand that heavily relies on in-person engagement and community development, they faced significant hurdles when lockdowns and in-store shopping restrictions were implemented. However, Gym+Coffee did not shy away from the challenge. Instead, they adapted their strategies and found new ways to connect with their community, even in a virtual setting. This resilience and determination are reflected in their iconic hoodies, which have become more than just a fashion statement. They symbolize the brand’s refusal to be defeated by a pandemic.
About Gym+Coffee
Founded in 2017 by three friends with a mission of “Making Life Richer,” Gym+Coffee is an Irish-based athleisure company. Their team is dedicated to creating high-end activewear, expanding their network of fitness enthusiasts, and motivating people to get active outdoors. In a short span of time, Gym+Coffee has become the leading and most well-known athleisure brand in Ireland.
More than Just a Store
Gym+Coffee’s retail locations, known as Clubhouses, are not merely places to shop for activewear. They serve as hubs for connecting with like-minded individuals, learning about upcoming events, and getting to know the team behind the brand. By creating authentic opportunities for growth and community engagement, Gym+Coffee goes beyond traditional retail, fostering a sense of belonging among their customers.
Commitment to Sustainability
As a socially and environmentally responsible company, Gym+Coffee is committed to reducing its impact on the planet. They recognize the fashion industry’s contribution to global carbon emissions and aim to minimize their footprint. Through sustainable practices and partnerships, Gym+Coffee strives to create a culture of sustainability both internally and externally. They monitor, report, and improve their standards and practices to ensure ethical production and high-quality, long-lasting products.
Significant Progress in Sustainability
Gym+Coffee has made significant strides towards achieving their sustainability goals. Currently, 35% of their collections are sustainable, and they continue to increase this percentage. The brand has invested in RFID technology, allowing them to better understand the journey of their products and track their supply chain’s impact. Additionally, they have deepened their social sustainability partnerships and policies, invested in better materials and recycling opportunities, and achieved carbon neutrality in 2020-2021. They are also pursuing B-Corp certification, further demonstrating their commitment to making a positive impact.
Gym+Coffee Products
Gym+Coffee offers a wide range of comfortable and stylish products for both men and women. Their product line includes t-shirts, hoodies, and other clothing items available in various colors and textures. Whether you’re looking for gym wear or athleisure apparel, Gym+Coffee has something to suit everyone’s style and size.
Final Thoughts
Gym+Coffee’s resilience and success during the COVID-19 pandemic are commendable. Despite the challenges, they experienced significant growth and observed an increase in new customers and foot traffic to their stores. Their commitment to sustainability sets them apart in the fashion industry, and they continue to thrive while making a positive impact on the planet and their community. By choosing Gym+Coffee, you not only support a brand that refuses to be defeated but also contribute to a more sustainable and inclusive future.
