Our editorial review process

We spend hours researching products and customer experiences to give you a deeper understanding of brands.

Our editorial team researches, writes and publishes reviews independently of our marketing team. All recommendations are organic and reflect the opinion of our team.

We promise to do our best to provide you with useful, accurate and relevant reviews for shopping online. Our aim is to save you time by giving you the best information possible.

For example, if you want to buy Brooklinen sheets, we will provide you with all the information on shipping and returns, product features, customer reviews and everything else you need to know before you make your decision.

Our writers

The writing team consists of independent contractors (freelancers) who have been carefully recruited based on their experience and area of expertise. Writers are selected after undergoing a series of checks to ensure the quality of their work and compliance with our editorial standards.

All writers are required to adhere to high ethical standards consistent with our editorial practices. They are also responsible for upholding these rules.

We make sure that authors and other freelance writers provide advice and information that they feel is not only practical, but also accurate and trustworthy.

Fact-checking and sourcing

At all stages of the editorial process, our writers and editors focus on creating accurate and high-quality content.

Every review published on our website undergoes an accuracy check, with at least 3 pairs of eyes checking its quality before publication.

When searching for information to include in articles, our editorial team consults publicly available information from press releases, news materials and third-party review sources.

If necessary, our team may ask the brands for clarification or additional information on their products and processes.


We do our best to stay up-to-date, but in a fast-paced world, information changes quickly. In the event that an article contains factually inaccurate information, please contact us and our team will review it accordingly. We reserve the right to make changes based on our editorial recommendations.